Mr Martell Hardenberg

Co-founder & CEO, Lazada

Martell Hardenberg, 27, is the Co-Founder & CEO of Lazada in Singapore ( He assumed the role in January 2014.

As the Co-Founder & Managing Director, Martell is the driving force for the Lazada brand across Singapore and is responsible for bringing products and brands to online shoppers in Singapore. Together with his Sales and Marketing team in Marketplace, he is responsible for developing comprehensive plans to ensure the success of Lazada in Singapore. 

Martell began his career in Asia, namely Hong Kong, at a diversified trading house representing consumer brands across Asia. He identified the potential of E-commerce and started his own company, selling Fashion accessories, across Europe.He sold his company 4 years later and then joined Berlin-based Rocket Internet as a Global Venture

Development Manager. Martell successfully rolled out a number of new ventures including Westwing Home & Living; a shopping club for home décor, in 12 countries within 5 months with a focus on early stage support and retail operations.

Martell was then appointed as Country Head of Lazada in Vietnam and responsible for setting up Lazada’s operations in the region. . After 6 months in Vietnam he was appointed Managing Director of Lazada in Indonesia before recently moving to Singapore to launch Lazada in Singapore Martell graduated with a degree in Economics and Entrepreneurship from Maastricht University (Netherlands) and Bocconi University (Italy).